email:
almostgreengirl@gmail.com
Seeking
a new position to proactively use and develop my skills in the areas of social
media, promotions,
marketing,
and public relations.
Dec
06 – Present
á
Organized
and directed all marketing campaigns
á
Created
online marketing plans through a network of sites, blogs, e-zines, social
media, video sites, and podcasters and coordinated those efforts with the rest
of the team both in-house and independent contractors for every project
á
Maintained
social media pages, artist websites, and designed direct-to-consumer
newsletters
á
Prepared
weekly reports, monthly highlight sheets and press/placement reports for
company use
á
Pitched
artists and label for features and editorial placement across all online and
most major print outlets
á
Hired
and trained the current staff
á
Serviced
college and commercial/specialty radio stations including mailings and
follow-up
á
Designed
tour emails and online banners for use across the web for ad placement
á
Negotiated
ad placements for the label and specific tours/festival appearances
á
Packaged
and mailed tour flyers, posters and various promotional materials
á
Maintained
an archive of press clippings, media (including photos, video, music, epks) and
online identity profiles
á
Wrote
press releases, tour announcements, bios and one sheets
á
Executed
daily operations duties with direct report to label owner including: venue
relations, manager relations, artist relations, product development and
packaging, ordering supplies, making travel arrangements, negotiating tour
support
á
Served
as label representative at all major festivals including: SXSW ('07,'08), CMJ
('07), Coachella ('08) including coordinating showcases at SXSW both years
attended ('07 with Five One Inc., '08 with Spaceland Productions, RockInsider)
Nov
99 – Nov 06
á
Organized
promotions, street team, and performed grassroots marketing tasks for independent music label
á
Helped
to launch one of the largest label rep programs in the country
á
Distributed
promotional materials for the company and its artists
á
Scouted
for potential new artists for the company
á
Sold
merchandise and assisted tour manager with their duties on the road
Dec
99 – Aug 05
á
Distributed
promotional materials in the area of venues at which the band would perform and
other places where potential fans would be present including a 6 date concert
campaign spanning three states.
á
Developed
street teams in the city of Philadelphia and the surrounding areas to promote
the band's tour, record releases, and website
á
Contacted
radio stations and record stores weekly to expand sales to include mass- market
accounts such as college campuses
Additional experience in
the areas of artist management, tour management, talent buying, booking, venue front
of house, event coordinating, public relations and artist relations in
supplemental positions held over the years.
Online:
Aug
08 – Present
á
Reviews
live performances in the Los Angeles area for theowlmag.com
á
Reviews
new and upcoming independent and major releases
Mar
08 – Present
á
Maintains
daily online music and media blog
Maintains
active personal accounts and promotional outlets on the following social
networking locales:
Myspace, Facebook, Twitter, Buzznet, imeem, iLike, Virb, YouTube, Vimeo, Tumblr, Blogger, Digg, Del.icio.us, Stumble Upon, Bebo, Perfspot, Hi5, PitchEngine, Seesmic, SonicLiving, Last.fm, RCRD LBL, Ning, Current and various other
social media networks.
Education:
1998-2002
Drexel University – Philadelphia, PA | Music Industry
Member
Delta Zeta Sorority, Member Panhellenic Council
Tools:
Microsoft
Office, Photoshop, FTP, Mac software, Soundscan, HTML, Torrent software,
Filemaker
Interests:
Live
Music, Event Planning, Reading, Writing, Blogging, Exercising, Dancing
References
available upon request.